Search Engine Optimization, or SEO for short, is a tool for measurably optimizing a website to rank higher in search engines.
SEO tools are easy to understand; you can monitor traffic, backlink quality, spam score, and more through this tool intelligently and quickly.

1. Google PageSpeed ​​Insights

Check your site’s speed and usability across multiple devices

Enter a URL, and this tool will test the loading time and performance of that URL on desktop and mobile devices. It then rates your site’s performance with a score from 0 to 100. It tells you how fast it takes to load your site according to different metrics and also suggests areas for improvement.

Google PageSpeed ​​Insights’ advantages:
Specializes in checking website speed.
Provides concise website loading reports.
Displays issues and suggests actions for users.
No login required. Measures website speed on both desktop and mobile devices.
Disadvantages of Google PageSpeed ​​Insights:
Requires manual domain name input; cannot automatically analyze your website.

2. Google Analytics

Comprehensive web statistics and search insights
Quite possibly the most powerful free analytics tool available, Google Analytics tracks almost all imaginable traffic to your website—where it comes from, which pages receive it, and so on.

While not purely for SEO, it’s still a useful tool for tracking if you’re getting traffic from organic search.

However, Google Analytics has since stopped showing which keywords are sending you that traffic.

Google Analytics Pluses
Can be integrated with your website.
Has more comprehensive features than other Google tools.
Can assist with on-page and off-page SEO practices.
Displays comprehensive and detailed website SEO performance data, yet remains concise.
Google Analytics Cons
Professional data display with dense information, takes time for beginners to learn the tool.

3. Google Search Console

Constant website analytics, alerts, and error reports

Google Search Console gives you a snapshot of what the most frequently used search engines think about your website. You can use it to check and fix technical issues on your website, view important SEO data like clicks, impressions, and average ranking position, submit sitemaps, and more.

If rankings in search engines like Bing and Yandex are important to you, note that they also have their own “search consoles.”

Google Search Console Benefits
Features support both on-page and off-page SEO.
Performance statistics are presented concisely.
Diverse features with intuitive navigation.
Focuses on identifying website performance in the organic domain.
Google Search Console Drawbacks
Many specialized terms, requiring some adjustment for beginners.

4. Google Trends

See the relative search popularity of topics

Google Trends displays popular search terms over time, which is useful for uncovering seasonal variations in search popularity. Compare multiple terms to see their relative popularity over time.
Google Trends Benefits
No account creation or login required.
Can compare multiple keywords at once.
Clean interface with concise statistics.
Contains specific keyword data from Google Search, Google Images, Google News, Google Shopping, and YouTube.
Disadvantages of Google Trends
Focuses only on keyword research (on-page SEO).
Features aren’t very comprehensive.

5. Ahrefs

Ahrefs is a very versatile SEO tool; you can explore the SEO features yourself.

Ahrefs is a suitable SEO tool for auditing websites, analyzing competitors, and discovering new keywords.
Advantages of Ahrefs
Provides a variety of features covering on-page and off-page SEO.
Intuitive display tools.
There are short guides for each feature.
Suitable for both beginners and professionals.
Disadvantages of Ahrefs
The features unlocked in the free version are very limited.

6. MOZ

Next on the list of top SEO tools is MOZ. Due to its comprehensive features, it is trusted by major websites.

If you want to focus on on-page SEO optimization, use Keyword Explore, which offers features such as:
Top pages
Top anchor text
Ranking keywords
Relevant keyword suggestions
Spam score
For off-page optimization, you can utilize Link Explorer, which provides information such as:
Domain authority
Linking domains
Inbound links
Dofollow and nofollow backlinks
SERP analysis
Link profile comparison
MOZ’s added value
Comprehensive features cover both on-page and off-page SEO.
Constantly update index links.
Data is presented in easy-to-read statistics.
A 30-day free trial is available.
MOZ’s drawbacks
Only two features are available in the free version.
The interface is less appealing than other tools.

  SEO